From Santa Fe University of Art & Design: Nike Design Professionals Workshop

From Santa Fe University of Art & Design: Nike Design Professionals Workshop

 

This November, our Graphic Design students teamed up with two design professionals, Bijan Berahimi and Chris Burnett, who have worked with Nike before, and got to create some amazing work! Nike is a global brand, which has reached across many, many different formats: from sportswear to specific athletic events, Nike has a very strong brand to uphold. Our students had a chance to understand the importance of strong branding, and create work while keeping in mind a company that many had grown up with!

Nike Workshop 2

Students were asked to envision a Nike product that would exist in the year 2064.  Our designers broke into six different groups and began to work on futuristic advertising and image-making for the Nike brands of Running, Skateboarding, Tennis, Olympics, World Cup, and Lebron James. After the first few hours, so much work was being created that we created a special blog just to display it all!

Nike Workshop 3

In addition to the hands-on, one-on-one feedback from Bijan and Chris, students also explored the importance of logo, typeface, image making, type lockups, photography, and more.  The motto of the week: Make things fast – really fast. Check out nike2064.tumblr.com for an in-depth look at all of the work created during our week-long Nike workshop!

About Santa Fe University of Art and Design:

Santa Fe University of Art and Design is a four-year university located in Santa Fe, New Mexico, USA. The campus averages 1,000 students per year, providing an intimate learning experience, and allowing for students to get hands-on with their creativity from their very first semester. International students from over 12 countries create an open-minded and accepting student body, while the city of Santa Fe provides a cultural immersion experience that will make your time in the USA fulfilling and artistic.

Santa Fe, NM is ranked as the #1 Artistic City in America by The Atlantic, and our clean air, safe neighborhoods, and acres of forest and mountains will give you a unique travel experience.

 

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